Design student Linna Xu's brilliantly conceived and executed package design for Ilford film stopped me in my tracks. Visually, the package is meant to resemble a Twins Lens Reflex Camera from the 1800’s, which was one of the earliest types of cameras to use
120 film. The package includes assembly instructions and all of the necessary materials for easy reassembly as a fully functioning pinhole camera.
More photos and story here.
:images and story via the dieline